Digital Marketing Strategies, Support, and Ideas

Expert Guide on Google Alerts Setup

Google Alerts are an easy way to keep track of things mentioned on the internet. The free service allows you to set up alerts based on keywords which can be emailed to you at various points of the day.

What To Use Google Alerts For

  • All forms of your business name (including common misspellings, if there are any)

  • Names of key players (executives, artists, influencers, competition)

  • Industry topics

Google Alerts Tips:

  • Set Alerts for common misspellings

  • Geolocate results by adding XXXXXX near:zipcode

  • Using quote around a search term requires words to searched as a phrase, in the exact order you type them

  • Try to be as precise as possible. The more precise your search terms are, the more relevant your alerts will be

  • Use quotes around a group of words if you are looking for them together. For example, "White house" “live art”  “textile artist”

  • Use a minus sign (-) in front of words that you want to leave out. For example, paris -texas

  • Use the site: operator to limit your search to specific sites. For example, congress

How To Set Up Google Alerts

  1. Go to
  2. In the "Create an alert about" box, enter the words you want to get email notifications for

  3. Click Show options to say how often you get alerts, what types of results you want to get, and more

  4. Click Create Alert

  5. Once your alert is set up, you'll start getting emails any time we find new search results for your keywords